Doing business the Indian way
The Indian industry is slowly realizing that to succeed, a business needs to employ “local” tactics and techniques rather than emulating a Western practice. You have to understand and accept that India is a different market and to do well here you need to think like an Indian and deliver what this market needs.
I had this wonderful experience that set me thinking last weekend when my husband and I set out for Commercial Street, Bangalore. For reasons that all Bangaloreans are intimately familiar with, we decided to take an auto rickshaw from MG Road to Commercial Street. We found one willing to transport us albeit with a caveat.
Repurposing content
Lots has been written on the importance of repurposing content and so on. Similarly at Prayag, we have been proposing the same for our clients as there is only a limited amount of original content that can be generated periodically owing to bandwidth and time pressures. Moreover with the multiple channels available to marketers today, it sure makes sense to maximize them and one way to do that is to repurpose content. The content that can be repurposed has to be substantive and significant like whitepapers, case studies, PoVs, research reports etc. This blog highlights the work we did with a global IT giant in this area as part of their India marketing campaigns.
Making market research count
Want to validate your new idea in the market and test its viability? Or you already have a product in the market but are not seeing the expected results? Else your product is present in a few markets and you want to expand its reach further? These are questions for which a business needs to find answers to from time to time. And market research offers a reliable way to understand the market and plan your next steps.