The Indian industry is slowly realizing that to succeed, a business needs to employ “local” tactics and techniques rather than emulating a Western practice. You have to understand and accept that India is a different market and to do well here you need to think like an Indian and deliver what this market needs.
I had this wonderful experience that set me thinking last weekend when my husband and I set out for Commercial Street, Bangalore. For reasons that all Bangaloreans are intimately familiar with, we decided to take an auto rickshaw from MG Road to Commercial Street. We found one willing to transport us albeit with a caveat.