The business climate today is tough – no two ways about it. What was taken for granted a few years back is no longer valid and companies have to expend a good amount of effort to retain existing business, grow and remain profitable.
What has triggered this change ? The usual reasons are applicable here too – tighter global market leading to increased pressures on margins and hence budgets. Plus business functions are being expected to demonstrate value to the business at every stage which was not such a common ask earlier. And this is not restricted to only the biggies – we are seeing an increasing number of smaller companies adopting rigorous metrics too. All for the good I guess!