Lots has been written on the importance of repurposing content and so on. Similarly at Prayag, we have been proposing the same for our clients as there is only a limited amount of original content that can be generated periodically owing to bandwidth and time pressures. Moreover with the multiple channels available to marketers today, it sure makes sense to maximize them and one way to do that is to repurpose content. The content that can be repurposed has to be substantive and significant like whitepapers, case studies, PoVs, research reports etc. This blog highlights the work we did with a global IT giant in this area as part of their India marketing campaigns.